Cathy is a 35-year old women working as a hairstylist in Chicago. She has gone through 4 different kinds of birth control (BC) methods since the age of 22. The most recent switch is due to high blood pressure that can be related to her BC. She is annoyed about the irregular period due to the new BC. Thus, she is now thinking to switch BC again. She is active on social media looking for suggestions.

Tanya is a gynecologist serving in a city college in Rochester. She has a set of physical models of different BC to explain to her patients during BC appointments. She is aware of her own bias and thus she makes sure she is not deciding for her patients. She is also aware that there is little medical research in minimizing the trail and error process. She says, "you can literally throw a dart to decide."