Helpful Harvest

Piloting Feeding America’s first neighbor-facing digital service to increase access to charitable food.

@ Feeding America

Categories

Food Insecurity, Non-profit, Concept Validation, Service Design

#1 Task

After a research project with 3 food banks that produced a service concept, Helpful Harvest, Feeding America needs to validate this concept.

#2 Action

Innovation Intern: Experiment/Testing, UX Research, Service Design

#3 Outcome

  • In 3 months, Helpful Harvest completed 272 orders in 5 order windows in 2 service areas.

  • I created (1) web app mock-up (2) learning document (3) service blueprint

  • Currently, Helpful Harvest is running the Foodbank at Dayton, Ohio with a neighbor-facing web app and a backend dashboard.

Project Time

3 months (Jun - Sep 2019)

#1 Task: Validation

After a research project with 3 food banks that produced a service concept, Helpful Harvest, Feeding America needs to validate this concept on its desirability, feasibility/sustainability, and viability. I specifically worked on testing the desirability and feasibility through experiments and research.
 

Task #1: Test Key Uncertainties for Food-Insecure Neighbors

Task #2: Test Key Uncertainties for Food Banks & Funders

Let me first introduce you to Helpful Harvest and its value propositions.

Helpful Harvest

Your online source of grocery when in need

Helpful Harvest is an online click-and-collect grocery service for those in need. Neighbors in need can shop for groceries online and pick them up at a nearby, convenient, discreet location, such as a library or a YMCA.

 

Target Users: food-insecure neighbors, especially those who are not using food pantries 

No More Waiting in Line

Getting free groceries is never easier than before. Order online, pick it up at a nearby location. (View case study.)

No More Feeling 'Outed'

With a discrete pick-up experience, neighbors access Helpful Harvest with privacy and comfort. (View prior research)

#1 Order Online

#2 Pick It Up

#3 Complete!

#2 Action: Experiments

In 3 months, my team and I conducted 5 experiments of HelpfulHarvest with Second Harvest Foodbank of Southern Wisconsin and The Foodbank, Dayton Ohio. Through these experiments, we completed 272 orders and learned how to build the frontend and backend successfully. Below are 5 different uncertainties we tested using various research and testing tactics, including service experiments, observations, in-context interviews, surveys, and Google Analytics.

Action #1: Test Key Uncertainties for Food-Insecure Neighbors

#1.1 Translatability of Value Prop

#1.2 Marketing & Trusted Partners

#1.3 Pick-Up Experience

Action #2: Test Key Uncertainties for Food Banks

#2.1 Onboarding

#2.2 Operation

#3 Outcomes

During my 3-month internship, my team and I completed 272 Helpful Harvest orders in 5 order windows in 2 service areas. In order words, we provided 272 week-long groceries to families and individuals who are in need. Since then, Helpful Harvest has been running at the Foodbank at Dayton, Ohio with a neighbor-facing web app and a backend dashboard. During these 3 months, I also created:

  • Web app mock-up using Adobe XD that led to the Helpful Harvest Web App after collaborative QA testing

  • High-fidelity onboarding toolkit mockup

  • A low-fidelity service blueprint

  • A learning document that summarizes our learnings in the 5 experiments

Helpful Harvest Web App Mock-Up

Onboarding Toolkit Mock-Up

Onboarding Toolkit Mock-Up

Onboarding Toolkit Mock-Up

Low-Fidelity Service Blueprint

Highlight of Some UI Changes

Team & Partners

Feeding America Internal Team 

Innovation Team (Core Team)

  • Maura Shea, Vice President

  • Dan Butt, Senior Manager & Service Designer

  • Kevin Kastenholz, Business Director

  • Joanne Hsu, Innovation Intern

Program Team

  • Emily Catalano, Digital Specialist

Supply Chian Team, Research Team

External Partners

  • Second Harvest Food Bank of Southern Wisconsin

  • The Dayton Food Bank

  • Northern Illinois Food Bank

  • Lussier Family East YMCA

  • Fairborn Library

  • Mid-Ohio Food Bank

Seeking Roles in UX Research/Design

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